Why do I need one? Are they important?

A simple answer to your question is yes. SSL’s are essential for protecting your website even if you do not handle sensitive information. They ensure that the data going from the user’s computer to the website stays secure at all times and is unreadable for any malicious intruders, nothing loses a customers trust more than an online data breach. Don’t put your company name at risk, everyone wants security in their life, and its no different online. Whether your web site is for a nonprofit small business, or a large eCommerce company, everyone can benefit from an SSL.

You can be sure that having an SSL certificate on your site is valuable. It will improve natural rankings as it will be more user-friendly in the eyes of Google and gain confidence in your clients. These days having any slight advantage can help you stay ahead of the competition. An SSL doesn’t just secure your site; it identifies that you are a genuine business to be verified and trusted.